Diffusion Research Institute Progress
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About Diffusion Research Institute
The Diffusion Research Institute is a research and community project inspired by the late Professor Everett M. Rogers (1931-2004). Professor Rogers is regarded the world’s most influential thinker on innovation-adoption and diffusion.
The purpose of The Institute’s research activities is to sift through the many sources of information and advice available to identify theories and frameworks that can serve as a reliable guide for business leaders and entrepreneurs.
Watch Everett Rogers review and analyze the evolution of the landmark model he created called Diffusion of Innovations
Diffusion Research Articles:
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Adoption of Innovations Explained
November 8, 2024 -
Chasm Theory Development: The Complete History
October 18, 2024 -
Origins of the Diffusion Paradigm
June 3, 2024 -
The Evolution of the Perceived Value Product Model
March 15, 2024
About Diffusion Research
The Diffusion Research Institute conducts independent, in-depth research that solves problems related to the slow adoption of new ideas, products, technologies and methods.
We are a nonprofit organization devoted to the development of pragmatic and actionable methods that address the issue called innovation resistance. DRI’s commitment to providing unbiased research is rooted in the individual independence of its scholars. Therefore, the Institute does not take positions on specific issues.
Most formal research is only descriptive in nature, identifying the factors that correlate with success rather than those that cause it. The Institute aims to re-invigorate innovation management excellence by following a proven process for building sound theory, refining it through collaboration with practitioners, and then distributing it to a broad audience.
Dr. Everett M. Rogers
Biography
Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) is acknowledged as the pre-eminent authority on how innovations diffuse, or spread, in an economic or social system. His writings on the diffusion of innovations established the term "early adopter" and normalized the importance of peer-to-peer comm