Worries about failure, criticism, and overall happiness hold back many people from embracing innovation. Yet the need for meaningful innovation is, if anything, greater now than ever before. No matter where we look, we see problems that can be solved only through innovation: unaffordable or unavailable health care, billions of people trying to live on […]
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A recent analysis of 250 independent online book reviews, articles and publications indicates that chasm theory is widely misunderstood. Six key areas were identified as the greatest sources of confusion.
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Understanding the dimensions of adoption is the key getting people to accept and use a new product, method or innovation.
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Your product’s value to the customer is established by its value equation, also know as the cost-benefit ratio.
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Customer adoption patterns are important to understanding how to introduce and deliver new products and innovations.
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