Research and Studies Published as Journal Articles
The Institute conducts applied research on various subjects related to innovation-adoption and market transformation. Drawing from the knowledge and skills of the Institute’s most experienced faculty, we develop materials, studies and journal articles that showcase strategies, best practices, and innovations using concept-formation teaching and participant-centered learning. The Diffusion Research Institute also identifies and collects externally published material related to Everett Rogers and Diffusion of Innovations. Resources
- A 4-year investigation and analysis of the chasm theory and how it was first developed: Journal Articles
- Factors that influence and determine the acceptance or adoption of new innovations: Journal Articles
- Research showing how innovations are taken up in a population, using the perspectives of both the end user and the marketplace as a whole: Article Link
- A concept formation study showing the origins of the diffusion concept and related models: Article Link
- Identification of the common fears associated with the adoption of new innovations: Article Link
- A study documenting how new innovations are typically adopted by a market or population: Journal Article
Diffusion is the key success factor in the acceptance of all innovations
The Institute facilitates symposia on innovation-adoption, attended by leading faculty members, as well as smaller, more focused workshops and seminars dedicated to the practice of accelerating adoption.