We are inspired by the late Professor Everett M. Rogers, the world’s most influential thinker on innovation-adoption and diffusion.
Originally formed in 2005 as an affiliate of Argosy University (S.F.) and the American School of Professional Psychology, the Diffusion Research Institute’s mission is to develop pragmatic and innovative ideas on how to solve problems related to innovation resistance.
The Diffusion Research Institute is a research and community project inspired by the late Professor Everett M. Rogers (1931-2004). Professor Rogers is regarded the world’s most influential thinker on innovation-adoption and diffusion.
The purpose of The Institute’s research activities is to sift through the many sources of information and advice available to identify theories and frameworks that can serve as a reliable guide for business leaders and entrepreneurs.
We aspire to Professor Rogers’ ideal of sociology and communications as noble professions and advocate for human-focused, theory-driven leadership among our constituents. Our research studies, analysis and content were made available to the public in 2022.
Institute Mission and Purpose
- We will correct and counteract the misinformation that is spread by “experts” and prevent their falsehoods from propagating through thousands of unsuspecting business executives and founders.
- We will help business leaders adapt to a world of accelerating change and empower them to improve the lives of one billion people over the next five years.
- We will eliminate confusion through the use of “concept formation” research and teach members of the public about the origins and history behind the creation of all useful diffusion models and theories.
- We will celebrate, extend and promote the work of Everett Rogers.
Extending the legacy and influence of Everett Rogers
We are a global community of change makers using exponential methodologies and frameworks to tackle the world’s need for meaningful innovation.