Faculty Members and Leadership
Diffusion Research Institute started with one person and has now grown into a thriving group of remarkable faculty members with a highly-skilled leadership team. And we recognize that when it comes to building our own faculty, theoretical knowledge is not enough.
All of our faculty members are Certified Innovation-Adoption Practitioners, but more importantly, all are working every day in the field, driving corporate, small business, non-profit, and government reinvention.
The leadership team at the Diffusion Research Institute are the best you will find, anywhere.

Walter Robertson
Managing Director

Beth Henderson
Sociology and Anthropology

Jennifer Kenny
Social Psychology Lead

Hayden Dublin
Statistics Lead

Shannon Reed
Government Policy Lead

Hilde Johansen, PhD
Psychographics Lead

Michael Fishinger
Demographics Lead

William Schadel
Technology Lead