Michael Fishinger is the Chief Demographics and Reinvention Officer at Diffusion Research Institute, and he has brought us massive inspiration on reinvention.

Michael believes you need to start with an understanding of people, with what they have and the networks around them. Don’t expect people to change or modify their environment to meet the needs of an innovation. Meet all people where they are today.

And just like every human has a unique fingerprint, it’s the same with every organization. What’s working in one organization may not work in another. Michael’s innovation-adoptions frameworks are thriving and growing rapidly, having already driven change forward in over 35 projects across more than 16 industries.