DRI's Innovation Hub is the World’s Leading Resource for Change Makers
The Diffusion of Innovations Hub is a members-only resource dedicated to helping change makers improve productivity, reduce costs, add value to your innovation, expand your network, and increase profitability.
Since the Hub’s opening in 2005, our community-oriented facilities have provided education, consulting, tools and training for entrepreneurs, students, executives and other change makers, preparing them to join a worldwide economic ecosystem.
Innovation hubs are social communities or work-space or research centers that provide subject-matter expertise on technology trends, knowledge and strategic innovation management, and industry-specific insights.
Innovation Resources
Our resources include education, consulting, research studies, tools and training that directly increase the uptake and adoption of new products and innovations by potential users.
In contrast to dissemination, where founders and managers “push” information about an innovation to intended audiences, the Diffusion of Innovations Resources Hub enables communication among users through a network or groups. Diffusion involves the activation of influence among potential adopters. Our principles that support diffusion of innovations include:
- Disseminated information about an innovation is necessary but often not sufficient for subsequent diffusion and uptake of an innovation.
Evidence or proof of value is only one of many attributes that can influence adoption decisions.
Audience segmentation allows for design of dissemination methods that are perceived as more relevant by intended audiences.
Most people are highly attuned to social norms regarding the use of an innovation, where people adopt an innovation when they perceive that their peers and/or business networks support adoption.
Market influence is often held by a small group of people, where the majority look to this small group of influential people for cues to action or inaction.
Establishing a decentralized support system for implementers to share information and solutions accelerates adoption rate.
What is an Innovation Hub?
Innovation hubs are communities and resources for like-minded individuals who share the same interest and expertise related to innovation management and adoption.